9. Analysis - Conventions, style, techniques research - Major & Minor Tasks
- May 17, 2022
- 2 min read
FOR MAJOR TASK
A detailed look (textual analysis and representation comments) at 2 music videos/trailers/documentaries/short films, from music/film genres similar to the one you want to create.
A detailed look at 1 music video/trailer/documentary/short film, from music/film genres different to the one you want to create, useful for presenting what kind of techniques will not be used in your own work. In this way you can broaden your scope of analysis and understanding of what you really want to do.
You can find excellent music videos/trailers/documentaries/short films on Youtube or Vimeo and can post the links to them on your blog and analyse them there. Make sure you use some useful keywords, for example "award nominated short film".
Follow this structure:
What are the conventions found in these music videos/trailers/documentaries/short films?
What do the elements in the music videos/trailers/documentaries/short films represent? (Denotation and Connotation)
Who is the audience for these music videos/trailers/documentaries/short films? (be specific)
What genre is the music video/trailer/documentary/short film in? How is this shown?
What uses and gratifications can the audience acquire from watching them?
What features of the music video/trailer/documentary/short film will you use & not use in your own?
FOR MINOR TASKS
Analyse 3 different digipaks/posters/promotion postcards/magazine articles & social media pages for your chosen task (They should be linked to the other media texts you analysed for the major task. If there aren’t any, choose some in the same genre like the major task, or different, depending on the case).
Follow these guiding questions:
What are the conventions found in each digipak/poster/promotion postcard/magazine article & social media page?
What do the elements in the digipak/poster/promotion postcard/magazine article & social media page represent? (Denotation and Connotation)
Who is the audience for this digipak/poster/promotion postcard/magazine article & social media page? How do you know? (be specific)
What genre does the digipak/poster/promotion postcard/magazine article & social media page convey? How is this shown?
What features of the digipaks/posters/promotion postcards/magazine articles & social media pages analysed will you use/not use in your own production and why?
Resources for writing your analyses:
Semiotics - https://spark.fireflycloud.net/asa-level-media-studies/module-5-media-texts---overview-and-basics/topic-2-semiotics-1
Analysis Vocabulary - https://spark.fireflycloud.net/asa-level-media-studies/module-5-media-texts---overview-and-basics/topic-3-vocabulary
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