12. Target Audience Profile

After creating and sharing the Target Audience Questionnaire, wait for at least one week to get responses. After that, you can look at the results and analyse them.

Present the Target Audience Questionnaire results in a visual form - suggestion: through a Piktochart: https://piktochart.com/

After that, reflect upon it and describe the profile of your target audience:

For Film Opening:

• How will these results affect how you plan your film opening?

• What will you include/not include in your work based on these results?

• Who will be your main target audience based on these results?

• In which of the following groups do they fit into: explorer, aspirer, succeeder, reformer, mainstream, struggler, resigned and what does that mean for your film opening?

Example: https://vanessaisip.wixsite.com/asmediastudies/post/viewers-profile

For Magazine:

• How will these results affect how you plan your magazine?

• What will you include/not include in your work based on these results?

• Who will be your main target audience based on these results?

• In which of the following groups do they fit into: explorer, aspirer, succeeder, reformer, mainstream, struggler, resigned and what does that mean for your magazine?

Example: https://anabotea9.wixsite.com/mediastudies/post/target-audience-research